Guy in Auburn Names Company After the Kind of Guy He Is

Assmann Corporation, is the dream come true for Rick Henselmann, the company’s owner.
“I’ll be honest: I like ass,” he says.
So he figured he’d name his company, which provides accounting and tax help for small businesses after what kind of guy he is.
“I’ve always liked female ass. I know that makes me kind of rare, because most men are breast men. But Ass man sounds cooler, so I figured it works,” said Henselmann.
“Plus, it stands out.”
Other business owners in the industrial park where Henselmann is located tolerate the obscene-sounding name.
“At first, we were like, ‘well, that sounds kinda dirty,’” says Dave Bohren, of Bohren Logistics, which also has a warehouse in the area. “So we let it go, even though Rick has taunted me from time to time about ‘Bohren’. He says it’s too close to ‘boring’ and he gets a kick that his company’s name has a cuss word in it. Rick is actually kind of a dick. He should have named it ‘Dickmann Corporation.’”